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Social Media Explorer

PonFe Ekim 20, 2021

Social Media Explorer

11 Timeless Digital Marketing Strategies For Law Firms

Posted: 22 Jun 2021 10:40 AM PDT

Like any other business, law firms also need to be marketed appropriately to bring in more clients and enhance profitability. Therefore, building marketing strategies that deploy relevant, modern, and unique tactics to help you stand out from the competition is vital.

It is important to understand that going online isn’t just about building a digital presence. Unfortunately, 49% of law firms say their most effective marketing strategy is buying web leads.

There is no denying the real business benefits to be had from digital marketing, namely good ROI, better branding, credibility, and more leads than you’ve ever had before.

Read ahead to see what you can do to build a good digital marketing strategy for law firms.

1. Design A Content Marketing Plan

The sheer amount of content produced and consumed daily is a testament to its importance and why marketers from any industry must focus on it.

As a law firm, it is essential to include non-digital collateral in your content marketing plan where physical branding for targeted customers can significantly facilitate a robust digital campaign.

This includes videos, articles, infographics, press releases, and more.

Put this content on your website or social channels to have a unique and highly engaging presence that helps you stand out in your industry against your competitors. A well-thought-out and detailed content plan allows you to schedule your content production, test results and plan when and where to use it.

2. Use Social Media Platforms

Social media is a huge part of our lives, making digital marketing highly relevant and necessary for businesses. It is also a highly dominant advertising tool, requiring you to focus on it.
It would help if you had a detailed understanding of various platforms and how to target potential clients on Facebook, Linkedin, YouTube, or Instagram. Then, create content relevant to your niche and present yourself as an authority on the subject matter to persuade your customers and earn their trust through deliverable promises.

3. Website Optimization

Website optimization is necessary to ensure your website ranks as high as possible when clients search for terms linked to your law firm. It is connected to good content, SEO optimization, digital advertising, etc., and continues to attract trackable leads.

Research your field-relevant strings that customers search the most for. Then, create pages with unique content, reciprocal and backlinks, and frequent content relevant to current SEO requirements.

4. Data Analysis

Data analysis forms the core of whatever combination of marketing strategies you use to make changes. Use facts and numbers to gauge the effectiveness of your marketing campaigns through A/B testing for content and copy, user response, and ROI.

Since there is a high chance of bias when the marketing developer analyzes the campaign data, it is best to have multiple people do this. You can employ an auditing consultant or third-party marketing agency for data analysis for your law firm.

5. Create A Mobile-Friendly Website

With over 6 billion active smartphone subscriptions worldwide, it is essential to create marketing strategies that ensure mobile friendliness. You have to create an effective mobile layout that caters to the high population that uses smartphones to browse through your website and inquire or book appointments.

Ensure your CTA buttons are visible on the phone and the site pages load quickly to capture users’ attention immediately.

6. Boost Client Reviews With Automation

Reputation management is essential to build trust and authenticity among your customers and grow your brand name. One of the best ways to do this is through client reviews and boosting the positive ones through automation that establishes credibility for your brand.

7. Retarget Past Customers And Leads

Most people call it social media listening, but marketers know it as retargeting. This is where people search for something on Google and see ads for the same service on Facebook and other platforms.

You can advertise to people who have shown interest and visited your website previously.

The traffic to your website automatically increases as your site grows. However, only a handful of these would be ready to buy from you. Those who are not yet employing your services are at the beginning of the cycle. They need retargeting to compel them to hire your services in the future.

8. Use PPC Ads

PPC ads are a fast way to make your law firm's website visible on Google searches when you advertise on it. Tell Google the keywords you want to bid on and pay when someone clicks on your ad for an effective PPC campaign. The PPC ads data helps you determine your target market's interest and alters your marketing campaigns accordingly.

Create landing pages specific to the ads to keep the audience engaged, giving them exactly what you promised in the ad. Also, expect to spend time on your PPC campaign in monitoring data, testing landing pages, refining, reviewing, etc., for effective marketing.

9. Publish Blogs

It might seem that people don’t read blogs anymore, but they do, and publishing blogs frequently can help your brand. Through relevant articles on topics involving law and policies, you can establish expertise and authority. Any new keywords and content you use alerts Google that your website actively provides relevant content.

Create a schedule for publishing to maintain consistency and ensure that there is a built-in blogging platform on your website to maintain design consistency.

For example, write about topics pertaining to your legal expertise, common questions, or client queries to showcase your knowledge. Additionally, include a CTA in all your blogs and create content that your audience wants.

10. Online Directories

As outdated as directories may sound, they can help your brand as large corporations fund online directory websites and invest a lot into SEO. As a result, if you have a profile here, your ranking can improve.

Since most of these websites offer free listings, you can enhance your SEO efforts in an affordable way.

11. Email Marketing

One of the best ways to stay in touch with your audience and create brand awareness is through emails. Build your email list with targeted customers and send frequent newsletters with updates on your firm, best legal practices, etc.

You can also provide links to your recent blogs or comment on some recent court ruling to give them a new perspective.

Conclusion

Digital marketing strategies are essential to use in this day and age, regardless of industry. As a law firm, these techniques can help you build your reputation and credibility among your target audience.

Digital marketing allows you to expand your reach and improve your chances to get clients to hire your services, ultimately improving your profits.

The post 11 Timeless Digital Marketing Strategies For Law Firms appeared first on Social Media Explorer.

How to Create an Ideal Work Environment as a Social Media Manager

Posted: 22 Jun 2021 09:28 AM PDT

If you want to be more productive and see better results as a social media manager, you need to have the right work environment. A good environment will make you feel more comfortable, help you stay more focused, and might even relieve your stress.

So what does this environment look like, and how can you create it from scratch?

The Limitations of a Traditional Office

First, if you're working in a traditional office, there may be strict limitations on what you can customize. Someone else may be in total control of the layout of the office (and your workspace), leaving you practically unable to make meaningful adjustments.

If this is the case, you'll need to focus on making the changes you can – and potentially pushing for more flexibility, such as with a remote work arrangement.

Understanding Personal Differences

Much of the advice in this article will be universal, providing benefits to the majority of social media managers. However, it's important to recognize that different people have different preferences; for example, some people want ambient music playing while working to achieve peak productivity, while others prefer total silence. If a certain feature of your work environment makes you feel better and helps you work more efficiently, don't let anyone's advice tell you to change it.

Positioning and Privacy

One of the most important elements of your work environment is going to be its general positioning and, by extension, the amount of privacy it affords you. For example, if you're working in a café, you may not have much control over where you're seated – and you'll be surrounded by other people. For some, the gentle hum of background noise from other people can be comforting, boosting productivity. For others, it would be much better to be in a fully closed room of the house, completely separated from common traffic.

Organization and Cleanliness

You'll also need to think about the organization and cleanliness of your work environment. When it comes to organization, it's all about putting together a consistent system. You'll need to invest in filing cabinets, drawers, folders, and other items that help you keep your physical materials organized – and you'll need consistent rules to follow to ensure those materials never turn into a mess.

It's also important to invest in reliable carpet cleaners and other cleaning supplies if you're working from home. If your home office is dusty or dirty, it's going to decrease your morale and make you more productive – even if you don't realize it right away.

Furniture, Devices, and Accessories

Next, you'll need to invest in furniture, devices, and accessories that have the power to shape your working experience. This includes things like your desk, your chair, and even your computer and extra monitors.

Personal preferences play a huge role in your selections here, but there are some high-level features you'll need to keep in mind when making any of these decisions:

  • Comfort. If you're uncomfortable, you won't be able to do your best work as a social media manager. There's such a thing as "too comfortable," of course – if you're relaxing in bed, you won't be able to do your best work either. But you should have a setup that allows you to sit and work in a way that's natural for you.
  • Posture. Did you know that the posture you keep throughout the day can have a significant impact on your health? It's important to invest in furniture and other items that allow you to maintain a healthy posture at all times; for example, an ergonomic, supportive chair and a desk at the proper height can make good posture almost automatic.
  • Efficiency. You'll also need to think about efficiency, especially with your choice in devices. A modern rig with ample processing power and memory, complete with an extra monitor, will help you get more done every day.

Other Environmental Factors

You'll also need to consider other factors that will influence your environment and affect your working style, including:

  • Visuals. What do you see when you look up from your computer? For most people, some combination of natural scenery, personal photos, and artwork are ideal for distressing and decompressing.
  • Sounds. Your soundscape can influence both your mood and productivity. Do you want gentle music? White noise? Loud instrumental pieces?
  • Scent, temperature, humidity, and more. There are dozens of ways you can influence your environment, so experiment to find the qualities that work best for you.

It's going to take some time to perfect your working environment. Some of your strategies might not play out the way you think – and there will always be new elements to discover and experiment with. Keep making tweaks and improving if you want to remain on an upward trajectory.

The post How to Create an Ideal Work Environment as a Social Media Manager appeared first on Social Media Explorer.

Dr. Cory Harow Discusses the Process of Finding Affordable Health Insurance

Posted: 22 Jun 2021 08:43 AM PDT

Health issues pop up at unexpected times throughout life and throw us off habitual routines, take the money and cause changes to be required. There is no way to tell when catastrophe will come, something serious that changes the way of life, like cancer or diabetes. Illness is expensive and help is needed. A family member might be unable to work and the income is needed. Sometimes the illness requires more and more treatment and costs go on and on, higher and higher.

Cory Harow, a doctor from Florida, tells us we need to get health insurance with sums paid that can increase as treatments increase and costs soar. If a person is struggling with a certain illness, it is best to be covered ahead of time, because no one ever knows when an illness may arise or if an accident will happen.

Enrollment and Budget

The enrollment period limits when new plans can begin. The enrollment period is from November first until December fifteenth. Policies signed on or before the fifteenth will begin on January first. If the enrollment period is missed, short-term policies are available.

Besides the enrollment period, the budget must be considered. That will limit the availability of plans and what the plans include.

 Obamacare

Obama signed a bill originating the Healthcare Marketplace which is run by the government.

All plans are not required to offer plan details on this site and one of these plans not listed might be more interesting. Then more work and more digging will be required on an individual state site.

Being a doctor, Cory Harow suggests heavily that everyone should have insurance for their best welfare and fairness to an entire family for the stability of finances and health. We all feel required to help out when one member of an extended family or even a dear friend needs help with medical bills or income while another member is ill.

The Healthcare Marketplace

There are both online sites and available telephone numbers for the Healthcare Marketplace if a computer is not available. Either way, the next step is to find an affordable plan among the thousands. The plans are rated starting at the top with A, graded on their performance. 

Questions will need to be answered:

Finances

Health Concerns

Possibly Personal Details

Coverage Wanted

Members to be Covered

When talking to a company, if a subsidy is available it will be a figure at the time. If a health plan is still too affordable, financial help may be available. Also, ask friends and family if they have a recommendation.

Next, once a plan is decided upon, the company will need to be contacted to get a quote. The deductible, out-of-pocket expenses, and copays will be stated. The higher the payment, usually the lower the deductible. Having all this, it is time to evaluate which plan among the list accumulated is desirable and within a budget. Each plan is only good for one year and needs to be renewed or another plan put in place before then, preferably by December 15th.

The post Dr. Cory Harow Discusses the Process of Finding Affordable Health Insurance appeared first on Social Media Explorer.

How Best to Meet the Supply and Demand Challenges Presented by E-Commerce

Posted: 20 Jun 2021 05:19 AM PDT

Even before the global pandemic in 2020 caused a spike in internet shopping, e-commerce was changing the concept of retail shopping and putting greater demands on companies to meet customer expectations.

As a result, businesses have learned to embrace sales and operations planning, or S&OP, as a fundamental practice within their organization to transform how they respond to market demands and customer expectations. Data is now king and using it in the forecasting practice more commonplace as a tool necessary to anticipate customer behavior.

The S&OP process involves increased collaboration among business divisions, the development of consensus across the business to assess revenue, manufacturing, and inventory, and sophisticated use of data to accomplish this. The idea is to align business plans with goals and to improve revenue.

The focus on using S&OP has increased since the COVID-19 pandemic, prodding companies to turn to the concept and its promise of predictability, more reliable forecasting, and inventory optimization. This has become even more crucial in the wake of supply chain disruptions brought on by the pandemic, after shutdowns impacting countries, industries, and businesses. The emerging use of online shopping by consumers already contributed to supply chain hiccups before the virus, but the pandemic magnified problems with the simultaneous increase in demand from new consumers flocking to the internet and decrease in supply caused by reduced manufacturing and limited components needed to produce products.

As a result, many companies have morphed into direct-to-customer businesses, eliminating the traditional retail middleman as they expand their operations online where customers have grown exponentially. To do this successfully, these businesses have adopted specific strategies.

First, they increased their investment in advance technology that can be used to effectively implement an S&OP process. The technology is critical to taking advantage of these efficiencies, including inventory optimization, hassle-free ordering, quick delivery, and real-time shipment information for customers. 

Second, these businesses made the use of data and analytics a key component of their executive decision-making processes. This change in philosophy for many businesses has allowed them to take advantage of important insights that the data and analysis provide. This is not only a boost to their short-term planning, but also to their long-term decision-making exercises. 

And third, the companies employ scenario planning and forecasting in their decision-making process. Of course, this is greatly enhanced by their use of data and analytics. It’s also evidence that the traditional method of forecasting is no longer acceptable as a way to measure customer demand and product supply. It’s more complicated now, but also easier to quantify through the use of more sophisticated tools that make the process simple and reliable. In fact, the more sophisticated tools make managing the supply chain much easier, leaders have found.

With all the challenges that businesses and manufacturers face in the wake of e-commerce expansion and the pressures presented by the pandemic, the S&OP process has offered companies an effective solution to tackle those problems and conquer new opportunities.

The post How Best to Meet the Supply and Demand Challenges Presented by E-Commerce appeared first on Social Media Explorer.
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